Matt Brown Real Estate

Matt is a luxury real estate agent/realtor who sells in Southwest Florida which includes Naples (our primary market), and also Bonita Springs, Estero and Marco Island (4 towns in SWFL). He works with buyers and sellers. He focuses on transactions above $2M but does help customers under $2M if there is a strong client/customer connection or there is future business at higher price points. We set up our social media to attract buyers from out of state focusing on accuiring a 2nd or 3rd home. We have data showing were the buyers of $2M+ deals come from (which state) – this file as well. Everyone down here markets themselves as luxury agents/brokers. Matt is licensed as a broker, but we have our licenses at William Raveis Real Estate (the company that holds our licenses). We do not manage an office of agents. Our website is now focuses on 12 key communities but we have so much more to add. We also do a large % of business within golf communities and along the waterfront and beachfront communities/streets. We want to add Golf Communities to the website, here is our list of communities to add.

A real opportunity that not a lot of agents focus on is forming relationships with other luxury agents in other top states, and being their point of contact for referral leads. In exchange for the client introduction, the referring agent gets 25%-30% of the gross commission. Matt has made several significant deals from other agents finding us and referring us business. We used to work for Halstead, now Brown Harris Stevens in NYC area and we have a great relationship with their referral division. as an FYI, we have data scraped from the internet with all their agents and all the sales directors from the whole company (to market to). We are also part of Leading Real Estate Companies of the World (Leading RE) which includes all the independent companies that also belong to this luxury designation (we have data scrapped – all the US companies, and their referral relation contacts, all their agents and all the sales directors/managers. The database is over $50k people. If we could effectively market to these agents, sales managers and relocation division contacts and gain their trust (one phone call is all Matt needs), we would secure future business when their clients want to move to SWFL. Matt thinks about 10-20% of clients consult with their local realtor when considering buying a 2nd home or moving, as they reach out to ask for a referral/agent in that desired location.

If you think about it, if you market to buyers in the top states (which move to SWFL and buy in our luxury markets), its a 1:1 connection. You market to the state/location in the hopes of finding clients interested in SWFL. If you are lucky a friend forwards your info to someone looking etc. But if you market to the agents in those top states, your odds are much higher of finding deals/clients to close. Each good realtor is servicing 5-20 clients at a time, or more. Yes you pay a 25%-30% referral fee but the volume should be much higher if the strategy is executed well. I don’t think many realtors have a referral strategy. Being in SWFL we have the advantage of everyone wanting to be here, so our market is prime to be the beacon every agent is looking for (a good agent to take care of their clients, so they can capture a referral fee and make their clients happy, vs their clients just finding an agent on their own.